The Only Crypto Content Framework You Need
If there’s one thing every Web3 founder, developer, and project marketer can agree on, it’s that creating high-quality content is hard—especially on a consistent schedule.
Even when you do carve out time, you may second-guess every post:
“Is this tweet good enough?”
“Will anyone care about my LinkedIn post?”
“Should I wait until I have a more polished video?”
But here’s a hard truth: if you’re serious about standing out in the crowded crypto space, you need a reliable crypto content framework.
That's exactly what we're diving into.
A straightforward system—borrowed from marketing genius Alex Hormozi and adapted for the Web3 community—that focuses on three pillars: More, Better, Faster.
Why Your Early Content Needs Quantity Over Perfection
Embrace the Learning Curve
Many crypto founders don't publish because they fear posting imperfect content.
But you won't know what'll stick in an emerging field like Web3, where trends can shift rapidly.
Therefore, what you really need in the beginning is data.
Every post that flops (or goes viral) teaches you something about your community:
What angles are intriguing
Which pain points they’re desperate to solve
What narratives are simply too niche or too saturated.
The Hidden Cost of Posting Less
It might feel safe to post occasionally but that low volume deprives you of valuable insights.
Posting more frequently with decent content (ultra high quality isn't important) you speed up your feedback loop.
And feedback is what you need.
Step 1: More
Why Volume Matters
Posting “more” is the first step in this crypto content framework. When you’re new or still testing strategies, your primary goal is to gather data about what works. Think of it as a wide-net approach: if you only throw your net once or twice, you might catch a few fish, but you’re also far more likely to miss entire schools of opportunities.
Real-Time Feedback: Short, punchy tweets? Long-form threads? YouTube shorts? 30-minute AMAs? You won't know what works till you've tried multiple formats.
Exposure to Different Audience Segments: Different content types serve different segments of your potential user base.
Overcoming the Excuses
“I don’t have time for more content.”
In Web3, speed is a feature.Prioritize content creation the same way you’d prioritize a product update. Scheduling tools (ex: Buffer or Hootsuite) and writing assistant can help generate and publish drafts quickly.
“I need each post to be perfect.”
No you don't. Perfection is the enemy of progress. When your community sees you iterating quickly, they’re more likely to trust your project’s agility.“I’m waiting for a better strategy.”
The best strategy emerges from real data, and you only get data by posting.
Practical Tips for Increasing Volume
Triple Your Tweets: If you’re currently posting once a day, try three times a day. Focus on different content categories—announcements, thought leadership, and community questions.
Daily LinkedIn Updates: If you post weekly on LinkedIn, ramp it up to daily. Share behind-the-scenes glimpses, short analyses, or success stories.
Experiment with Short Videos: Whether on TikTok, YouTube Shorts, or Twitter. Short videos can capture attention fast—especially if they’re visually engaging.
Step 2: Better
Identifying What Works
Once you’ve ramped up your content volume, you’ll start to see patterns.
Maybe your Twitter threads that highlight developer-focused updates get tons of retweets, while your general market commentary goes unnoticed.
Doesn't really matter other than to you, it's starting to show.
Now, you can look to refine.
Furthermore, you don't need to keep posting at the same high volume if a portion of that volume is filler.
Instead, focus on the content that’s proven to generate engagement, brand recognition, or leads.
How to Level Up Quality Without Losing Consistency
Analyze Metrics: Pay attention to likes, shares, comments, and time spent on page (for blog posts). Tools like Twitter Analytics, LinkedIn Insights, and Google Analytics can help.
Improve Hooks: The first line of your post or the opening scene of your video determines whether people keep reading or watching. Invest time crafting your hooks.
Use Better Visuals: Crypto audiences often respond well to charts, GIFs, and memes—anything that quickly communicates value (and is fun).
Optimize the Format: If you find that 10-slide LinkedIn carousels perform better than long text posts, lean into that format. Use what works.
The Power of a Swipe File
A swipe file is a collection of proven content formats, hooks, or templates that have worked well, whether for you or others in the industry.
Whenever you’re stuck, revisit your swipe file to see if you can repurpose a strong introduction, a winning call-to-action, or a visually engaging layout.
Step 3: Faster
Why Speed Wins in Crypto
The crypto market moves at breakneck speed.
Bull runs, NFT hype cycles, and new protocol launches can explode in days, even hours.
In this environment, you want the flexibility to pivot your content quickly.
Streamline Your Process
Systematize Content Creation: Create a repeatable process for ideation, drafting, editing, and publishing.
Leverage AI Tools: They speed up brainstorming topics, outlining content, and even drafting copy. You still need to add your human touch, but you'll cut production time massively.
Delegate and Collaborate: Empower your team to create and shift to editor and final decision-maker, freeing up more bandwidth to focus on other aspects of your project.
Establish a Consistent Schedule: Plan your content releases so your audience knows when to expect new updates. This allows you to batch tasks—creating and scheduling multiple posts at once—so you’re not starting from scratch every day.
Putting It All Together: More, Better, Faster
This crypto content framework—More, Better, Faster—isn’t just a neat slogan. It’s a cycle that helps you stay relevant, learn quickly, and scale your impact:
More: Start by ramping up your posts to gather data and see what resonates with your audience.
Better: Once you identify winning topics and formats, double down on what works and cut out what doesn’t.
Faster: Refine your process so you can produce valuable content on tight deadlines.
If you find yourself stuck, return to this framework. Ask questions like:
“Are we posting enough content to really see what works?”
“Are we focusing on quality now that we have data?”
“How can we produce this content more efficiently?”
Whenever you hit a bottleneck—be it a lack of ideas, slow production, or low engagement—chances are you need to revisit one of these three pillars.
Your Next Steps To A Successful Crypto Content Framework
Start with More: Don’t overthink it; just post. Gather those initial insights.
Aim for Better: Once you see what resonates, refine those winning posts and formats.
Go Faster: Streamline your process using AI and team collaboration.
With More, Better, Faster, you’ll be poised to capture attention, educate potential users, and ultimately
drive adoption of your Web3 project.
If you’re a funded crypto project looking to take your content strategy to the next level—or if you just want a second opinion—feel free to reach out or book a call. In the fast-paced world of Web3, the right content at the right time can make all the difference.
Keep building. And keep posting.
