How Enso Built a Multi-Billion Dollar Developer Tooling Ecosystem
The Opportunity: Redefining Onchain Infrastructure
Enso has emerged as a powerhouse of DeFi.
Processing $3.1 billion in weekly transactions doesn’t happen by accident
But technical excellence alone didn’t drive their adoption.
This is how we helped Enso bridge the gap between innovation and adoption.
The Challenge: Translating Technical Excellence into Market Adoption
Enso faced three critical challenges in their growth journey:
Developer Adoption: How do you convince builders to integrate with a new platform?
Investor Awareness: How do you stand out in a crowded market of abstraction solutions?
Simplifying Tech: How to simplify complex developer concepts and tech to retail investors?
Even the best technology will remain underutilized and underinvested without the right messaging and positioning.
The Solution: Technical Content That Converts
We became an extension of Enso's team, handling their content operation on four fronts:
Technical Blog Strategy: Drafted all of Enso’s technical blogs, transforming complex technical topics into clear compelling narratives, showcasing Enso’s power to developers while keeping them accessible to investors.
Builder-Focused X-Threads: Posted high-impact tweet threads simplifying Enso’s innovations for Web3 audiences while keeping their tech digestible and shareable to boost engagement with builders.
Developer Tutorial Overhaul: Rebuilt developer tutorials with clear guides, structured explanations, and real-world examples removing technical confusion and making integration easy and simple for builders.
Airdrop & Incentive Campaigns: Designed targeted incentive campaigns backed by a mix of high-impact videos, blog posts, and tweet threads to drive engagement and platform adoption.
The Results
Our content strategy helped Enso showcase their remarkable outcomes and overcome the key challenges of simplifying their narrative:
Market Growth:
$1 billion+ in transactions processed (almost everyday)
Showcasing major integrations with Berachain, Infinex, and ZKSync
Developer Adoption:
Simplified developer onboarding which led to higher traction and adoption
Clear positioning as the leader in execution abstraction infrastructure
The Lesson: Clarity Drives Adoption
The most powerful technology means nothing if users, integrators, and investors can't understand it.
By creating content that simplified Enso’s value proposition, educating developers, and positioning Enso as market leaders, we helped translate technical excellence into market dominance.
In DeFi, winners don’t just have the best code. They can clearly communicate why their code matters.
