Founder Led Marketing EXPERT Shares Top Secrets for Crypto Success: Dean from FortyIQ
Work with us: https://buildingweb3media.com/services/
Chapters
00:00 Dean's Journey into Crypto
03:03 The Importance of Founder-Led Marketing
05:50 Strategies for Effective Social Media Engagement
08:45 Building a Personal Brand in Crypto
12:07 Content Creation Hacks for Founders
15:00 Team-Based Marketing Strategies
17:51 Navigating Content Formats and Posting Strategies
20:51 Growing Your Social Media Presence
22:11 Creating Engaging Content
24:49 Future Aspirations and Startup Ideas
26:00 Benefits of Data-Driven Content Expansion
28:40 Overcoming the Cold Start Problem on Social Media
30:20 CTAs, Conversions, and Effective Marketing Funnels
Dean breaks down the importance of personal branding in Web3 and why founders—not faceless brand accounts—should take center stage. Drawing on real-world examples like Elon Musk and Tesla, he explains how founder visibility boosts hiring, brand awareness, fundraising, and even token price momentum. Dean shares practical advice on creating consistent, impactful content on platforms like Twitter and LinkedIn, emphasizing that founders can tap into industry insights, leverage their teams, or work with agencies like FortyIQ to maintain a steady flow of value-driven posts.
Throughout the discussion, Dean highlights how founders and their teams can overcome common hurdles, from writer’s block to time constraints. He recommends accountability partnerships, ghostwriting, and utilizing content scheduling tools. Dean also emphasizes the value of collaboration and how engaging with industry communities, whether through conferences, Telegram, or Discord, is critical to gaining those first 1,000 followers on social media.
For companies looking to scale, Dean outlines team-based marketing strategies, showcasing examples of crypto teams like Eclipse, Omni, and Monad that have successfully built mindshare and brand loyalty. He stresses the importance of data-driven decision-making when expanding channels and discusses which content formats—whether short, funny tweets or long-form articles—are performing best under Twitter’s evolving algorithm.
Dean also touches on the future of crypto marketing and FortyIQ’s plans to develop comprehensive services for founders, including strategic guidance on legal setup, tokenomics, and market entry. For those new to the space, Dean’s advice is simple: start by solving real problems, understand your audience, and build authentic, consistent narratives.
Whether you’re a founder, marketer, or someone curious about Web3, this episode provides a wealth of actionable insights to help grow your on-chain presence. Don’t miss this engaging discussion filled with practical advice on marketing strategies, founder-led narratives, and how to scale visibility in the rapidly growing world of Web3.
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/[+] Show More

Now Playing
Founder Led Marketing EXPERT Shares Top Secrets for Crypto Success: Dean from FortyIQ
In this episode of the Building Web3 podcast, we sit down with Dean, the CEO of FortyIQ, to explore how founder-led marketing can supercharge growth for crypto projects. Dean opens ...up about his journey from swing trading blue-chip stocks in 2020 to diving headfirst into DeFi and eventually founding FortyIQ, a crypto marketing agency focused on simplifying storytelling in a jargon-heavy space. His mission is to ensure that founders drive their company’s narrative and connect with their target audiences authentically.
Work with us: https://buildingweb3media.com/services/
Chapters
00:00 Dean's Journey into Crypto
03:03 The Importance of Founder-Led Marketing
05:50 Strategies for Effective Social Media Engagement
08:45 Building a Personal Brand in Crypto
12:07 Content Creation Hacks for Founders
15:00 Team-Based Marketing Strategies
17:51 Navigating Content Formats and Posting Strategies
20:51 Growing Your Social Media Presence
22:11 Creating Engaging Content
24:49 Future Aspirations and Startup Ideas
26:00 Benefits of Data-Driven Content Expansion
28:40 Overcoming the Cold Start Problem on Social Media
30:20 CTAs, Conversions, and Effective Marketing Funnels
Dean breaks down the importance of personal branding in Web3 and why founders—not faceless brand accounts—should take center stage. Drawing on real-world examples like Elon Musk and Tesla, he explains how founder visibility boosts hiring, brand awareness, fundraising, and even token price momentum. Dean shares practical advice on creating consistent, impactful content on platforms like Twitter and LinkedIn, emphasizing that founders can tap into industry insights, leverage their teams, or work with agencies like FortyIQ to maintain a steady flow of value-driven posts.
Throughout the discussion, Dean highlights how founders and their teams can overcome common hurdles, from writer’s block to time constraints. He recommends accountability partnerships, ghostwriting, and utilizing content scheduling tools. Dean also emphasizes the value of collaboration and how engaging with industry communities, whether through conferences, Telegram, or Discord, is critical to gaining those first 1,000 followers on social media.
For companies looking to scale, Dean outlines team-based marketing strategies, showcasing examples of crypto teams like Eclipse, Omni, and Monad that have successfully built mindshare and brand loyalty. He stresses the importance of data-driven decision-making when expanding channels and discusses which content formats—whether short, funny tweets or long-form articles—are performing best under Twitter’s evolving algorithm.
Dean also touches on the future of crypto marketing and FortyIQ’s plans to develop comprehensive services for founders, including strategic guidance on legal setup, tokenomics, and market entry. For those new to the space, Dean’s advice is simple: start by solving real problems, understand your audience, and build authentic, consistent narratives.
Whether you’re a founder, marketer, or someone curious about Web3, this episode provides a wealth of actionable insights to help grow your on-chain presence. Don’t miss this engaging discussion filled with practical advice on marketing strategies, founder-led narratives, and how to scale visibility in the rapidly growing world of Web3.
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/[+] Show More
Work with us: https://buildingweb3media.com/services/
Chapters
00:00 Dean's Journey into Crypto
03:03 The Importance of Founder-Led Marketing
05:50 Strategies for Effective Social Media Engagement
08:45 Building a Personal Brand in Crypto
12:07 Content Creation Hacks for Founders
15:00 Team-Based Marketing Strategies
17:51 Navigating Content Formats and Posting Strategies
20:51 Growing Your Social Media Presence
22:11 Creating Engaging Content
24:49 Future Aspirations and Startup Ideas
26:00 Benefits of Data-Driven Content Expansion
28:40 Overcoming the Cold Start Problem on Social Media
30:20 CTAs, Conversions, and Effective Marketing Funnels
Dean breaks down the importance of personal branding in Web3 and why founders—not faceless brand accounts—should take center stage. Drawing on real-world examples like Elon Musk and Tesla, he explains how founder visibility boosts hiring, brand awareness, fundraising, and even token price momentum. Dean shares practical advice on creating consistent, impactful content on platforms like Twitter and LinkedIn, emphasizing that founders can tap into industry insights, leverage their teams, or work with agencies like FortyIQ to maintain a steady flow of value-driven posts.
Throughout the discussion, Dean highlights how founders and their teams can overcome common hurdles, from writer’s block to time constraints. He recommends accountability partnerships, ghostwriting, and utilizing content scheduling tools. Dean also emphasizes the value of collaboration and how engaging with industry communities, whether through conferences, Telegram, or Discord, is critical to gaining those first 1,000 followers on social media.
For companies looking to scale, Dean outlines team-based marketing strategies, showcasing examples of crypto teams like Eclipse, Omni, and Monad that have successfully built mindshare and brand loyalty. He stresses the importance of data-driven decision-making when expanding channels and discusses which content formats—whether short, funny tweets or long-form articles—are performing best under Twitter’s evolving algorithm.
Dean also touches on the future of crypto marketing and FortyIQ’s plans to develop comprehensive services for founders, including strategic guidance on legal setup, tokenomics, and market entry. For those new to the space, Dean’s advice is simple: start by solving real problems, understand your audience, and build authentic, consistent narratives.
Whether you’re a founder, marketer, or someone curious about Web3, this episode provides a wealth of actionable insights to help grow your on-chain presence. Don’t miss this engaging discussion filled with practical advice on marketing strategies, founder-led narratives, and how to scale visibility in the rapidly growing world of Web3.
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/[+] Show More

Now Playing
Why Solana is the Best Choice for Founders with Mert from Helius | Building Web3 Podcast
Join Jax Dwyer on the Building Web3 Podcast for an in-depth conversation with Mert, co-founder of Helius, as they explore Solana’s rapid growth, innovative scaling solutions, and developer-friendly infrastructure. Mert ...shares his early crypto journey, from working at Coinbase to choosing Solana over Ethereum for its performance-driven approach. Learn how Helius is fixing Solana’s developer experience by addressing key issues like on-chain data readability, inefficient software, and high transaction costs, enabling developers to build scalable, user-friendly applications.
Work with us: https://buildingweb3media.com/services/
Chapters
00:00 Introduction to Mert and His Journey into Crypto
02:10 Choosing Solana: A Developer's Perspective
05:05 Early Days of Building on Solana
08:26 Scaling Solana: Future Directions
10:59 Solana's Resilience Post-FTX
14:03 The Role of Super Teams in Solana's Growth
16:54 Cultural Dynamics: Execution vs. Theory
19:02 The Importance of Founder-Led Marketing
22:48 Navigating Marketing Channels for Startups
26:57 Future Use Cases for Solana and Blockchain
35:25 Helius: Enhancing Developer Experience
36:56 Unlocking Economic Potential for Developers
This episode covers Solana’s roadmap, the importance of founder-led marketing, and the future of blockchain-based applications, including NFTs, DePIN, and RWAs. Mert explains how Solana’s unique approach to bandwidth and latency enables it to stand apart from Ethereum’s fragmented L2 ecosystem. Whether you’re a developer, founder, or crypto enthusiast, this discussion is packed with valuable insights into Solana’s role in Web3 innovation.
Key Topics Discussed:
Mert’s background: From Coinbase to founding Helius.
Why Mert chose Solana over Ethereum for scalability and development.
Overcoming challenges in Solana’s developer ecosystem and creating solutions through Helius.
The impact of founder-led marketing and the value of a top-down culture of execution.
How Solana is scaling with bandwidth increases, reduced latency, and new tech innovations.
Tokenomics and the upcoming emission schedule changes on Solana.
Key differences between Solana and Ethereum’s scaling methods and app chains.
Future blockchain use cases, including payments, RWAs, and DePIN.
Helius’s upcoming products to improve developer access to on-chain data.
Don’t miss this essential conversation on how Solana is evolving into the most founder-friendly blockchain, empowering developers to ship scalable, impactful applications without compromising on performance. If you’re interested in Solana, blockchain scaling, NFTs, or the future of Web3 applications, this episode is for you!
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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/[+] Show More
Work with us: https://buildingweb3media.com/services/
Chapters
00:00 Introduction to Mert and His Journey into Crypto
02:10 Choosing Solana: A Developer's Perspective
05:05 Early Days of Building on Solana
08:26 Scaling Solana: Future Directions
10:59 Solana's Resilience Post-FTX
14:03 The Role of Super Teams in Solana's Growth
16:54 Cultural Dynamics: Execution vs. Theory
19:02 The Importance of Founder-Led Marketing
22:48 Navigating Marketing Channels for Startups
26:57 Future Use Cases for Solana and Blockchain
35:25 Helius: Enhancing Developer Experience
36:56 Unlocking Economic Potential for Developers
This episode covers Solana’s roadmap, the importance of founder-led marketing, and the future of blockchain-based applications, including NFTs, DePIN, and RWAs. Mert explains how Solana’s unique approach to bandwidth and latency enables it to stand apart from Ethereum’s fragmented L2 ecosystem. Whether you’re a developer, founder, or crypto enthusiast, this discussion is packed with valuable insights into Solana’s role in Web3 innovation.
Key Topics Discussed:
Mert’s background: From Coinbase to founding Helius.
Why Mert chose Solana over Ethereum for scalability and development.
Overcoming challenges in Solana’s developer ecosystem and creating solutions through Helius.
The impact of founder-led marketing and the value of a top-down culture of execution.
How Solana is scaling with bandwidth increases, reduced latency, and new tech innovations.
Tokenomics and the upcoming emission schedule changes on Solana.
Key differences between Solana and Ethereum’s scaling methods and app chains.
Future blockchain use cases, including payments, RWAs, and DePIN.
Helius’s upcoming products to improve developer access to on-chain data.
Don’t miss this essential conversation on how Solana is evolving into the most founder-friendly blockchain, empowering developers to ship scalable, impactful applications without compromising on performance. If you’re interested in Solana, blockchain scaling, NFTs, or the future of Web3 applications, this episode is for you!
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/[+] Show More

Now Playing
Founder-Led Marketing, Crypto PR, and Media Strategy: Samantha Yap
In this engaging episode of the Building Web3 podcast, we sit down with Samantha Yap, founder and CEO of Yap Global, a global PR agency specializing in crypto communication, Web3 ...media strategies, and helping blockchain projects amplify their stories. Samantha shares her fascinating journey from being a journalist to becoming a trusted partner for some of the biggest names in crypto, such as Coinbase, Arbitrum Foundation, ENS, and more.
Work with us: https://buildingweb3media.com/services/
Samantha dives into the unique challenges of communicating complex technologies to a global audience and how she helps crypto founders craft their narratives, connect with media outlets, and establish themselves as industry leaders. As she explains, crypto communication isn’t just about talking to the community—it’s about cutting through the noise to reach institutions, mainstream media, and the broader audience.
Chapters
00:00 Introduction to Samantha Yap and Yap Global
02:30 The Importance of Founder-Led Communication
06:13 How Yap Global Helps Founders Articulate Their Vision
08:56 Building Messaging for Crypto Media vs. Mainstream Media
09:18 Differentiating Personal and Organizational Marketing
11:36 On-Screen Presentation Tips for Founders
15:13 Improving Body Language and Communication Tone
18:43 Tracking Trends: AI vs. DeFi in 2025
21:24 Why PR Builds Credibility in Crypto
24:26 The Value of Earned Media vs. Paid Media
27:48 How Media Relations Build Trust
29:07 How to Connect with Samantha Yap
Key Topics Covered in the Episode:
Samantha’s background: From journalism to running a global PR powerhouse
The creation and mission of Yap Global (Your Angle Presented Globally)
Why founder-led marketing is a game-changer for Web3 projects
How to build trust and credibility with earned media
The difference between earned media and paid media—and why it matters
The importance of brand positioning workshops for startups and protocols
How crypto founders can step out from behind their screens to lead their narratives
Media trends: The rise of AI narratives versus DeFi in 2025
How to develop a founder’s personal brand to inspire trust and authority
Tips for presenting yourself professionally on-screen during interviews
Why narratives and media strategies are essential in crowded markets
Insights for Founders and Aspiring Leaders:
Samantha emphasizes the critical role of founder-led communication in an industry like crypto, where trust is paramount. She discusses how to effectively use storytelling, media training, and PR to position your project or protocol as a leader in the space. By leveraging tools like brand positioning workshops and media coaching, founders can better articulate their vision, connect with their audience, and stand out in the fast-moving Web3 ecosystem.
Whether you're a startup founder, an aspiring Web3 leader, or someone curious about how media shapes the blockchain narrative, this episode offers invaluable insights into the art and science of communication in the crypto world.
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/[+] Show More
Work with us: https://buildingweb3media.com/services/
Samantha dives into the unique challenges of communicating complex technologies to a global audience and how she helps crypto founders craft their narratives, connect with media outlets, and establish themselves as industry leaders. As she explains, crypto communication isn’t just about talking to the community—it’s about cutting through the noise to reach institutions, mainstream media, and the broader audience.
Chapters
00:00 Introduction to Samantha Yap and Yap Global
02:30 The Importance of Founder-Led Communication
06:13 How Yap Global Helps Founders Articulate Their Vision
08:56 Building Messaging for Crypto Media vs. Mainstream Media
09:18 Differentiating Personal and Organizational Marketing
11:36 On-Screen Presentation Tips for Founders
15:13 Improving Body Language and Communication Tone
18:43 Tracking Trends: AI vs. DeFi in 2025
21:24 Why PR Builds Credibility in Crypto
24:26 The Value of Earned Media vs. Paid Media
27:48 How Media Relations Build Trust
29:07 How to Connect with Samantha Yap
Key Topics Covered in the Episode:
Samantha’s background: From journalism to running a global PR powerhouse
The creation and mission of Yap Global (Your Angle Presented Globally)
Why founder-led marketing is a game-changer for Web3 projects
How to build trust and credibility with earned media
The difference between earned media and paid media—and why it matters
The importance of brand positioning workshops for startups and protocols
How crypto founders can step out from behind their screens to lead their narratives
Media trends: The rise of AI narratives versus DeFi in 2025
How to develop a founder’s personal brand to inspire trust and authority
Tips for presenting yourself professionally on-screen during interviews
Why narratives and media strategies are essential in crowded markets
Insights for Founders and Aspiring Leaders:
Samantha emphasizes the critical role of founder-led communication in an industry like crypto, where trust is paramount. She discusses how to effectively use storytelling, media training, and PR to position your project or protocol as a leader in the space. By leveraging tools like brand positioning workshops and media coaching, founders can better articulate their vision, connect with their audience, and stand out in the fast-moving Web3 ecosystem.
Whether you're a startup founder, an aspiring Web3 leader, or someone curious about how media shapes the blockchain narrative, this episode offers invaluable insights into the art and science of communication in the crypto world.
- -
Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.
Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/[+] Show More