In the latest episode of the “Building Web3” podcast, host Jax Dwyer interviews Tahj, known as @TropicVibes, who shares his journey from a traditional business background to becoming a leading content creator in the Web3 space. Tahj emphasizes the importance of being open to change, consistently creating content, and engaging authentically with the community. He highlights the need to focus on practical applications of blockchain technology and to be selective with partnerships. Tahj’s insights offer valuable lessons for anyone looking to succeed in the dynamic world of Web3. Follow Tahj on Twitter @TropicVibes for more updates and insights.

Introduction

The Web3 landscape is rapidly evolving, offering numerous opportunities for founders and content creators. In a recent episode of the “Building Web3” podcast, host Jax Dwyer interviewed Tahj, known as @TropicVibes, who shared his journey and valuable lessons learned from transitioning from a traditional business background to becoming a prominent content creator in the Web3 space. Here are some key takeaways for anyone looking to thrive in the world of blockchain, NFTs, and decentralized communities.

Embrace Change and Be Open to Learning

Lesson 1: Be Ready to Pivot

Tahj’s journey into Web3 started from a traditional business managing groceries and real estate. His willingness to pivot from a stable, conventional career to exploring blockchain technology was driven by curiosity and practical needs. For Web3 founders, this highlights the importance of being open to change and continuously learning about new technologies and their applications.

Lesson 2: Dive Deep into Practical Applications

It was a practical need — transferring funds easily — that led Tahj to explore cryptocurrencies seriously. Founders should focus on solving real-world problems with their Web3 projects, ensuring that their solutions offer tangible benefits to users. This practical application not only solves immediate issues but also demonstrates the utility of blockchain technology, making it easier to convince others of its value.

Start Small but Stay Consistent

Lesson 3: Consistency is Key

Tahj started his content creation journey by recording daily podcasts, sharing his thoughts and discoveries about NFTs and blockchain technology. He emphasized the importance of consistency, even when it feels like no one is listening initially. Regular content creation helps build an audience over time and establishes credibility. This approach applies to both content creators and founders — show up consistently, and over time, you will build a dedicated following.

Lesson 4: Get Comfortable with the Learning Curve

Creating content regularly not only helps in building an audience but also improves the creator’s skills. Tahj’s commitment to daily podcasting helped him get better at delivering his message and engaging with his audience. Founders and content creators should embrace the learning curve and view every piece of content as a step towards mastery. The process of learning and improving continuously is essential for long-term success in the Web3 space.

Engage Authentically with the Community

Lesson 5: Authentic Engagement Builds Trust

Tahj’s success in building a following was partly due to his authentic engagement with the community. He actively participated in spaces, shared his genuine experiences, and interacted with his audience. Web3 founders should prioritize authenticity in their communications to build trust and foster a loyal community. Authenticity involves being transparent about your journey, sharing both successes and failures, and being genuinely interested in the community’s feedback and needs.

Lesson 6: Leverage Community Feedback

Engaging with the community provides valuable feedback that can help improve products and content. Tahj’s interactions with his listeners and fellow Web3 enthusiasts offered insights that shaped his content strategy. Founders should actively seek and incorporate community feedback to refine their offerings and build products that resonate with users. This iterative process of feedback and improvement ensures that the products and content remain relevant and valuable to the audience.

Monetize Wisely and Build Long-Term Relationships

Lesson 7: Focus on Creating Value

Instead of direct monetization, Tahj focused on creating value through his content, which naturally attracted opportunities. He helped teams and projects with content creation, indirectly monetizing his expertise. Founders and content creators should prioritize adding value over quick monetization, which builds stronger, long-term relationships and opens up more opportunities. Creating value builds trust and a reputation that can lead to various monetization avenues in the future.

Lesson 8: Be Selective with Partnerships

Tahj was careful about the projects he associated with, ensuring they aligned with his values and had long-term potential. Founders should be selective with their partnerships and collaborations, choosing those that enhance their brand and contribute to their mission. This selectiveness helps in building a strong brand identity and ensures that the partnerships add real value to the project.

Master Community Management

Lesson 9: Understand the Importance of Community Management

As a community manager for projects like 9vrse/Kitty Kart Racing and Carib DAO, Tahj highlighted the critical role of maintaining active and engaged communities. Effective community management involves regular interactions, updates, and real-world engagements to keep the community vibrant and involved. Community managers act as the bridge between the project and its users, ensuring that the community’s voice is heard and valued.

Lesson 10: Use the Right Platforms

Different platforms serve different purposes. For instance, Tahj found that Telegram was more suited for discussions about token prices, while Discord was better for community engagement and communication about the project. Founders should choose platforms that best fit their community’s needs and preferences. Understanding the culture and functionality of each platform helps in effectively reaching and engaging the target audience.

Embrace Diverse Content Creation Mediums

Lesson 11: Experiment with Various Formats

While Tahj found his niche in podcasting and spaces, he acknowledges the importance of exploring different content formats. Web3 founders and content creators should experiment with blogs, videos, infographics, and social media posts to see what resonates best with their audience. Different formats can help reach a broader audience and keep the content fresh and engaging.

Lesson 12: Use Metrics to Guide Content Strategy

Tracking engagement metrics and feedback can provide valuable insights into what type of content works best. Tahj used listener feedback and engagement data to refine his podcast topics and format. Founders and content creators should use analytics to guide their content strategy, focusing more on what drives the most value and engagement from their audience.

Conclusion: Navigating the Web3 Space

Tahj’s journey offers valuable lessons for Web3 founders and content creators. From embracing change and being consistent, to engaging authentically and managing communities effectively, these insights can help anyone looking to succeed in the dynamic world of Web3.

For those entering the Web3 space, remember that success often comes from a combination of curiosity, continuous learning, authentic engagement, and strategic partnerships. By applying these principles, you can build a strong foundation for your Web3 project and create content that resonates with your audience.

Follow Tahj on Twitter @TropicVibes and Jax Dwyer @JaxDwyer for more insights and updates on Web3.

Watch the full interview with Tahj below 👇