Here’s how we took the Building Web3 Podcast from an idea to a media powerhouse
Table Of Content
The Spark
We spotted a huge gap in the market for content that not only documents how to build a Web3 startup but also showcases success stories. Our goal was to create a podcast that educates and entertains.
Strategy and Planning
Our success wasn’t a fluke. It came down to solid planning. Here’s the breakdown:
Volume Negates Luck
- We launched a cold email campaign, sending 5,622 emails to companies and executives, then screened their projects for a good fit.
- We also scraped the X profiles of 400 prominent speakers and sent each of them a cold DM.
1% Better with Each Episode
- We maintained high standards in content planning, ensuring each guest was impressed by both the podcast preparation and the editing and distribution process.
- We reviewed each episode and asked ourselves what improvements we could make to the next one.
Maximizing Multiple Platforms
- We spread our content across Twitter, YouTube, LinkedIn, our website, and podcast platforms.
- Each platform had custom content to boost engagement.
Community Engagement
- We got super active on social media, chatting with our audience and building a community.
- We encouraged listeners to join discussions, ask questions, and give feedback.
SEO and Keyword Optimization
- We made sure our content was SEO-friendly so people could find us easily.
- Using the right keywords helped us attract organic traffic.
Execution
Here’s how we performed on each platform this month:
- Twitter Impressions: 72,000
- YouTube Views: 2,000
- YouTube Impressions: 39,270
- LinkedIn Impressions: 2,710
- Website Views: 890
- Podcast Downloads: 98
- Medium: 41
The Results
Our focused and strategic approach paid off big time:
- Total Impressions: 117,000 per month
- 0 Ad Spend: Achieved without any paid ads
- Increased Engagement: Built a community of engaged founders
Our journey from 0 to 117,000 monthly impressions in just 60 days shows the power of quality content, strategic distribution, and community engagement. We turned our podcast into a media powerhouse without spending anything on ads.
We believe anyone can achieve similar success with the right strategy and dedication. Let’s chat if you’re ready to take your Web3 startup to the next level! DM me to see how we can help you skyrocket your reach!
No Comment! Be the first one.